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Review: E&J XO Brandy

I’m pretty sure I’ve loved brandy since my first sip of cognac Courvoisier. There are many reasons I loved cognac. It’s a brown liquor, and brown is my favorite color.  Besides, as Ron Swanson says “Clear liquors are for rich women on diets,” though I do like gin with breakfast personally. Now, I don’t remember when that first sip was, but I do know that I’ve spent a lot of money on cognac since then, and my dad has spent a lot of money on cognac’s sweet cousin of the south, Armagnac—which I promptly drank most of.  I’ve loved every drop, shit’s not cheap though.  Even regular VS Courvoisier, about as cheap as it gets, runs in the mid $20s—that money just goes further on bourbon, so that’s what I drink mostly.  However, while reading an article on another alcohol related webpage (this one) I determined, well, perhaps it’s worth trying American brandy.  After all, there are great California wines and brandy is made from grapes too.  The aforementioned article reviews Paul Masson brandies, and I had one of the one’s they mentioned some time ago.  Apparently my subconscious doesn’t remember that as a tragic experience because when I saw that E&J, a brand not known for great brandy, had an XO at around $14 my brain thought I could make a wonderful article out of this.  I’ll let you read the above article for why you should give American brandy a try.  I’m just going to talk about the stuff in the bottle in front of me because this is a review inspired by a concept piece that’s already been written by a far more respectable spirits journalist.  I’m a young guy who drinks hooch and babbles on a keyboard.

Before I get started here’s a brief primer on the rating system used for brandies, so you know what the hell XO means.  I’m stealing this from Wikipedia, as it appears every other article on the subject did.

  • A.C.: aged two years in wood.
  • V.S.: “Very Special” or 3-Star, aged at least three years in wood.
  • V.S.O.P.: “Very Superior Old Pale” or 5-Star, aged at least five years in wood.
  • X.O.: “Extra Old” aged at least six years in wood.
  • Vintage: Stored in the cask until the time it is bottled with the label showing the vintage date.
  • Hors d’age: These are too old to determine the age, although ten years plus is typical

So you see, XO is the high grade shit.  You’ll recall I bought this XO for $14, and yes, that’s insane.  There’s a reason for that.  This is not the kind of brandy that world conquerors drink by their fire while plotting the exploitation of the proletariat and smoking a Cuban cigar that was custom made for them by an old man they promptly killed.  Actually, it might be, I suspect Karl Rove is a cheap sonuvabitch. So what is this brandy like? First off, it has a sweet and slightly astringent nose that reminds me almost of apple jack, but when you sip it there’s a whole different thing going on.  First things first, props—this is quite complex for something so cheap.  The most dominant flavor is vanilla which arrives in shocking proportions, something I’ve never tasted in a brandy, though it makes sense because XO’s get a lot of barrel time.  Also present are brown sugar (demerara, as the fancy people may say) and shockingly something similar to a little maple syrup.  What’s good is this does taste like brandy, and it is quite smooth—it doesn’t suffer from that bitter burnt note that pretty much all cheap, and even some more expensive, brandies and cognacs can get.  But I suspect that’s because vanilla has a tendency to be pretty smooth.  I’m not being very clear here.  That’s because I’m not sure what my brain is thinking either.  On the one hand it’s nice to drink some brandy, it’s been a while and brandy is oh so pleasant and warm in my brain.  On the other hand, this isn’t the Armagnac of days gone by; it’s $14 dollar brandy.  Then again, it’s fucking $14 dollars—and it tastes reasonably good.  Sure, the barrel sweetness and vanilla seem to be masking some less savory flavors, and even distracting from some of the good distilled grape, but hell $14 dollar brandy.  At that price it’s acceptable to mix it with things.  College kids, go ahead, put sprite or some shit in with it. Me, I suspect this would even make a decent sidecar.  Wait; do I have the ingredients to test that theory? Damn, no lemons.  Anyways, the point remains the same.  You a little bit broke? You have $14, you can get a classic and wonderful bottle of Old Grandad, which is always a great choice–but if you want brandy, it’s $14.  Give E&J a chance, it’ll satisfy that brandy hankerin’ and temporarily cure your sobriety based problems.


11 responses to “Review: E&J XO Brandy

  1. ML ⋅

    I’ve read a lot [a LOT] of negative reviews about E&J Brandy. However, I gave it a shot tonight. At this very moment I’m having my second snifter. I’m no connoisseur by any means, but I am enjoying the taste. I can’t figure out why there are so many nay sayers regarding this one, but I give it a “try it and shut up” rating! Thanks for not letting me be the only one pro-E&J.

    • George Seidl ⋅

      I love E&J, too. Only snobs can bash it. Sure, there are better spirits out there, but this one ranks pretty high, regardless of the price.GS

  2. VJV ⋅

    For the price of $14.00 – NOT bad at all these days!

    • Bill Thompson ⋅

      Everyone else seems to be paying 14 dollars. I paid 21 for 1.75 liters. I was hesitant as even at that price it was about 1/6 the price of the cheapest xo I have seen. Was not expecting much but for the price it’s not bad at all. Very strong vanilla notes but that’s not a bad thing. Much better than I expected.

      • Oola ⋅

        Hey Bill, you’re paying for a larger (double-sized) bottle. I paid about $14 for a 750 mL bottle. So, you got a good deal!

  3. Pingback: E&J Brandy XO | testeveryspirit

  4. Shawn Hopkins ⋅

    A lot of people give brandy a bad name because they don’t know how to drink it. It mixes ok with soda but not really because soda is usually cold or has ice in it. If you chill it or put it in the freezer like most people do with their the liquor it has a very strong horrible taste that is comparable with bottom shelf vodka. Very harsh and overwhelming alcohol taste. But if you use a brandy snifter which is the perfect shape thickness of glass perfect size for your for your hands to wrap around in slowly roll it back and forth in your hands for a few minutes to warm it a few degrees above room temperature it becomes smooth and aromatic you can taste the grapes the barrel it was aged in and the other subtleties of flavors that various brands add it’s one of the most enjoyable liquors there are and cheap. If you don’t have a brandy snifter I suggest taking a pot and filling it with as hot as tap water you can get putting the bottle in the pot for 5 to 10 minutes you should get the right temperature XO brands are usually a little thicker and are even good warmer and on a cold day with an warm XO with the cinnamon stick in it is very satisfying this goes for cognac as well. E&J VSOP is a very good brandy some people don’t like the vanilla and other flavors you get in the more expensive xo’s so if you a more basic liquor E&J VSOP is inexpensive and very worth it it is still best warm brandy is never good chilled in my opinion.



  6. Dom Shakal ⋅

    I’m pretty much a brandy noob. But I’ve been drinking single malt scotch and craft bourbon/rye for years now. So I’d like to think I have at least a competent tasting palate.

    In the past two months I’ve conducted two blind tastings of three “low-end” brandies: Paul Masson V.S.O.P, St-Remy V.S.O.P., and E&J X.O.

    E&J X.O has won my blind test both times. Smooth with a nice vanilla flavor, and very little burn. I can buy a 750ml bottle in Houston for $12. Can’t beat it at that price.

  7. Geo. Weyer ⋅

    I enjoy brandy. For just sipping my favorite is the 20 year old Torres.
    For my Brandy Mans I have been using the 10 year old Torres. In bars I usually end up with E&J VSOP or the like. After trying the E&J XO I have become a fan. I like it in the Brandy Mans as well as by itself.
    My concerns, are the flavors natural coming from the barrel aging or is another case of flavor manipulation by other means and additions being done by Gallo? But either way it does suit my palate.

  8. Jullian ⋅

    I could not have said it better myself. It’s cheap, sure, but if you’re think bang for your not-so-many bucks, this is the bottle.

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